GROWTH OF ANIME AND REVENUE
Report overview
The COVID-19 pandemic's emergence had a significant impact on the market as several animated television programs, including those already in production, were either canceled or postponed. Theatre releases and live performances were also impacted due to the complete lockdowns imposed in major cities. On the other hand, streaming services like YouTube and Netflix have gained popularity during and after the pandemic.
In Japan alone, these platforms witnessed a sudden emergence of additional members, increasing the amount of time spent watching animated episodes and movies. For instance, in June 2022, Pierrot Co., Ltd. launched its YouTube channel on which it will stream classic anime titles for a limited period. The company is expected to acquire more audience under their offering with the help of this initiative.
The advancements in the latest technologies, including Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), and the Internet of Things (IoT) coupled with the increasing levels of disposable income are expected to fuel the market growth. Moreover, the young generation has increased its spending on the most up-to-date, technologically advanced gadgets and products, which, in turn, is expected to drive the anime industry growth further during the forecast period.
For instance, in May 2021, HTC VIVE partnered with Bandai Namco Pictures, a Japanese animation studio, to bring more anime content to Virtual Reality (VR). This partnership is expected to offer new services, which are designed to elevate social VR interactions along with exploring several other opportunities.
The growing popularity of anime games with virtual surround sound and in-game communication is on the rise, which is significantly impacting the demand for the market. Advancements in innovative technologies, such as VR, and the resulting surge in demand for VR gaming equipment are projected to fuel the growth of the anime industry during the forecast period. Moreover, the broad scope of distribution for anime content, such as via television, comics, Over the Top (OTT) streaming platforms, games, social media, and others, is another factor driving the anime industry’s growth during the forecast period.
The Japanese animation industry has made a substantial contribution to the country's economic growth. As a result, the country is using a variety of financial methods to fund the production of films, serials, and games. In response to the expanding popularity and demand for animated games and animation films, various animation organizations are restructuring and getting merged with other growing companies to cater to the growing customer base in the market.
For instance, in February 2022, Sunrise, Inc.’s parent company announced a restructuring by combining Sunrise, Inc. into a brand-new company named Bandai Namco Filmworks, Inc. This move came after the need for stronger control and smoother business management, which is expected to fuel the anime industry’s growth during the forecast period.
Growth Factors
The global anime market is experiencing considerable growth across the globe owing to the various factors such as increased production of TV shows, rising popularity of online videos, online shows, and media shows, increasing production of anime films, and growing popularity among the viewers. Moreover, the growing popularity of OTT platforms like Netflix and Amazon Prime and online video sites like YouTube are significantly contributing towards the growth of the anime market. These online platforms offers easy access to the anime content to the viewers. Easy browsing and search option allows the viewers to conveniently search their favorite anime shows. Anime originated in Japan and the immensely got traction across the various part of the globe. The overseas sales generates a significant part of the anime market revenue. The growing number of animators, artists, developers, and other stakeholders are significantly contributing towards the growth of the global anime market.
Technological advancements in the entertainment industry, growing penetration of over the table platforms, rising disposable income, and improvement in the standard of living are the various factors contributing towards the market development. Moreover, technologies like virtual reality (VR) is the latest addition to the anime industry that offers an excellent experience to the viewers. The anime is extremely popular among the children and the young adults as anime highly fascinates these age group. Therefore, growing population of these two age groups is a driving force of the global anime market. Further, the merchandising generates a handsome revenue in the anime market.
The outbreak of the COVID-19 pandemic negatively affected the global anime market in 2020. The pandemic resulted in a halt in the anime production, delay in the streaming of shows, and loss of revenue from merchandising. However, slowly the market again gained the momentum owing to the rise in the online streaming as people were forced to stay at home. This resulted in an increase in the number of subscribers to the various platforms such as YouTube, Netflix, and Amazon Prime.
Report Scope of the Anime Market
REPORT ATTRIBUTE | DETAILS |
Market size value in 2023 | USD 31.22 billion |
Revenue forecast in 2030 | USD 60.06 billion |
Growth Rate | CAGR of 9.8% from 2023 to 2030 |
Base year for estimation | 2022 |
Historical data | 2018 – 2021 |
Forecast period | 2023 – 2030 |
Report updated | July 2023 |
Quantitative units | Revenue in USD billion and CAGR from 2023 to 2030 |
Report coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered | Type, genre, region |
Regional scope | North America; Europe; Asia Pacific (Ex. Japan); Latin America; Middle East & Africa |
Country scope | U.S.; Canada; France; UK; Germany; Western Europe; Australia & New Zealand; China; Philippines; South Korea; Mexico; Brazil; Saudi Arabia; Japan |
Key companies profiled | Pierrot Co., Ltd.; Production I.G, Inc.; Studio Ghibli, Inc.; Sunrise, Inc. (Bandai Namco Filmworks); Toei Animation Co., Ltd.; Bones Inc.; Kyoto Animation Co., Ltd.; MADHOUSE, Inc.; Crunchyroll (Sony Pictures Entertainment Inc.); Progressive Animation Works Co., Ltd. (PA Works); Good Smile Company, Inc.; Discotek Media; Sentai Holdings, LLC (AMC Networks); VIZ Media, LLC; Ufotable Co., Ltd.; Atomic Flare |
Customization scope | Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options | Avail customized purchase options to meet your exact research needs. Explore purchase options. |
By service, the merchandising segment led the global anime market with remarkable revenue share in 2020 and is anticipated to retain its dominance throughout the forecast period. T-shirts, bags, key-chains, water bottles, and various other products are the popular merchandising products across the globe. It highly attracts the children. The immense growth and popularity of the anime characters among the viewers has created an opportunity for the market players to generate a significant amount of revenue just by printing of anime characters on various regular consumer products. These merchandise are widely available through online and offline sales channels. Further, various consumer product manufacturer partners with the anime creators to market their products and generate increased sales revenue.
Region Insights
Based on the region, the Asia Pacific dominated the global anime market in 2020, in terms of revenue and is estimated to sustain its dominance during the forecast period. Japan is the major contributor in the anime market that garnered a share of over 40% of the global anime market in 2020. Anime originate from Japan and it is the highest consumer of the anime shows. Further, the presence of huge number of anime creators, artists, production houses, and other stake holders resulted in the production of huge number of anime shows and characters, which gradually gained popularity among the global consumers. Around 622 animation studios are there in Japan, out of which around 542 studios are set up in Tokyo alone. This field is encouraging the individuals to pursue their career. The growing popularity of comics and development of various video games based on the anime characters is also contributing to the revenue generation.
On the other hand, the Middle East is estimated to be the most opportunistic market during the forecast period. The growing fan following of the anime shows coupled with increased standard of living and increased penetration of online video platforms is fostering the market growth in this region. Middle East has popular convention centers that hosts cosplay conventions and competitions that significantly marks the growing popularity of the anime characters across the Middle East consumers. Further, a huge amount of revenue is generated from merchandising, video games, and comics in this region. Therefore, these factors are expected to boost the anime market in the Middle East during the forecast period.
Japan accounted for the largest revenue share of over 42% in 2022 and is expected to continue its dominance from 2023 to 2030. Japan is known as the hub for animation studios as it has over 600 animation studios, with more than 500 anime studios in Tokyo alone. Manga, or Japanese comic novels, are also gaining a lot of traction and inspiring young and creative people to pursue careers in this industry, which is expected to drive the market’s growth further across the region.
The Asia Pacific region accounted for a significant revenue share of over 25% in 2022 and is expected to continue the same trend from 2023 to 2030. This is attributed to the growing popularity of anime content among young individuals in China and India. Also, the preference for developing in-house anime content in China is propelling anime market growth in the region.
General Insights
The action and adventure segment registered the highest market share of over 34% in 2022 and is anticipated to dominate the market during the forecast period. This is largely due to historical dominance and preference for action- and adventure-based T.V. series such as Dragonball, One Piece, One Punch Man, Naruto, Bleach, Demon Slayer, and Jujutsu Kaisen among others. This, in turn, is expected to drive the segment’s growth during the forecast period.
The sci-fi and fantasy segment is expected to grow at the highest CAGR of over 10% during the forecast period. The sci-fi anime genre comprises imaginative and futuristic worlds filled with developed and advanced technologies, space science, and time travel, among others. Most of these genres are created and produced in Japan. Moreover, the significant advancements in game and animation technologies have accelerated in recent years, helping the sci-fi genre to create more advanced and engaging content and characters.
Regional Insight
Japan accounted for the largest revenue share of over 42% in 2022 and is expected to continue its dominance from 2023 to 2030. Japan is known as the hub for animation studios as it has over 600 animation studios, with more than 500 anime studios in Tokyo alone. Manga, or Japanese comic novels, are also gaining a lot of traction and inspiring young and creative people to pursue careers in this industry, which is expected to drive the market’s growth further across the region.
The Asia Pacific region accounted for a significant revenue share of over 25% in 2022 and is expected to continue the same trend from 2023 to 2030. This is attributed to the growing popularity of anime content among young individuals in China and India. Also, the preference for developing in-house anime content in China is propelling anime market growth in the region.
The North America region is anticipated to exhibit the fastest CAGR of over 16% from 2023 to 2030. This is attributed to the growing fan base and popularity of anime content across the region along with an increase in the sale of anime merchandise. Several studios, such as AnimEigo, Inc.; Aniplex of America Inc.; and Discotek Media cater to the anime fan community in the region. The region has also witnessed an increase in the number of retail stores for anime in various cities, including California and North Carolina, which is expected to propel the market’s growth over the forecast period.
Key Companies & Market Share Insights
The market is moderately fragmented with the presence of several local companies. These market players are striving to gain higher market share by adopting strategies, such as investments, partnerships, and acquisitions & mergers. Companies are also spending on the development of improved services. Moreover, they are also focusing on maintaining competitive pricing.
In November 2019, Netflix signed a deal with Sublimation, Anima, and David Production, animation studios, to create Netflix Originals anime series.
The strategic partnerships and other such developmental strategies play a crucial role in the creating more opportunities and thus boosting the growth of the global anime market.
Some of the prominent players in the anime market include:
· Kyoto Animation Co. Ltd
· P.A.Works, Inc.
· Production I.G.
· Toei Animation Co. Ltd.
· ManglobeInc.
· Pierrot Co. Ltd
· Madhouse Inc.
· Bones Inc.
· Studio Ghibli, Inc.
· Sunrise, Inc.
Segments Covered in the Report
By Service
· T.V
· Movie
· Video
· Internet Distribution
· Merchandising
· Music
· Pachinko
· Live Entertainment
By Geography
· North America
· U.S.
· Canada
· Europe
· U.K.
· Germany
· France
· Asia Pacific
· China
· India
· Japan
· South Korea
· Rest of the World
Global Anime Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global anime market report based on type, genre, and region:
· Type Outlook (Revenue, USD Billion, 2018 - 2030)
· T.V.
· Movie
· Video
· Internet Distribution
· Merchandising
· Music
· Pachinko
· Live Entertainment
· Genre Outlook (Revenue, USD Billion, 2018 - 2030)
· Action & Adventure
· Sci-Fi & Fantasy
· Romance & Drama
· Sports
· Others
· Regional Outlook (Revenue, USD Billion, 2018 - 2030)
· North America
o U.S.
o Canada
· Europe
o France
o UK
o Germany
o Western Europe
· Asia Pacific
o Australia & New Zealand
o China
o Philippines
o South Korea
· Latin America
o Mexico
o Brazil
· Middle East & Africa
o Saudi Arabia
· Japan
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